What is Important About Focus?

April 23, 2012 by

Much of what we say and do is not essential. If you can eliminate it, you’ll have more time, and more tranquillity. Ask yourself at every moment, ‘Is this necessary?” –  Marcus  Aurelius

Wise Use of Time?

I began to do this lately, I write it out every morning used a little differently but basically asking the same question "Is what I am doing a wise use of my time". This exercise helps me stay focused. It is so easy to become distracted - emails, websites, research, weather reports, what the stock market is doing, pictures, social media just to name a few.

If you’re one who creates, focus should be important to you.This includes a much larger group than the traditional “creative types” such as: artists, writers,  photographers, designers, musicians. Those who create also include:  inventors and creators of products or services, teachers because they create lessons, activities, plans and content for students, stay-­at-­home parents who create activities for their kids and home schoolers. Executives who create plans, presentations, proposals, ad campaigns, bloggers, web designers, anyone that cooks, sews, builds, and restores. It includes most of us, one way or another.

How Distraction Hurts Creativity


Tweeting or sending an email or chatting are some of the engaging activities. In fact, it’s almost impossible to do these things and create at the same time. Sure, you can switch back and forth, so that you’re creating and engaging in any of these activities of consuming and communicating. We all do that. But how effective are you when you do it?  When we switch between creating and communicating -- each time we switch our mind must switch gears. As a result, our processes are slowed each time we switch. Here’s the catch: creating is a completely separate process from consuming and communicating. They don’t happen at the same time.  All the reading and consumption of information we do, all the communicating we do, and all the switching between modes we do — it takes away from our creative time.

We should note that communicating and consuming information aren’t necessarily bad -- they actually help. Communicating with others allows us to collaborate, and that actually multiplies our creative power, you bounce idea off people, get ideas from what they say, learning from each other, combine ideas in new and exciting ways that build things that couldn’t be possible from one person. When you consume information, you’re helping your creativity too.

Peace from distraction,


p.s. I'd like to hear what you think, leave me a comment below!


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